It was in the great market in ancient Rome that Marcus Brutus Goldstein, a poor tailor, made Togas and sold them at his stall in the marketplace.
He shouted out his wares for sale, "Togas! - Finest Togas in all Rome!" he would shout, but alas, business was not good.
Finally, a friend suggested that since the weather was getting rather cold, he could increase business by lining he garments with a fine quality wool lining. Marcus agreed and proceeded to line his togas using the finest quality Kashmir lining.
And so, from that day forward, he could be heard loudly and proudly proclaiming throughout the marketplace,
"Kashmir in togas!" and business got better and better.
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